Marissa Brassfield

Marissa Brassfield

Los Angeles
Trusted advisor, simplifier, and loving catalyst of your biggest and best initiatives. Discovering how to stretch time, maximize ease, and optimize work-life alignment.
Jul 07

Ridiculously Efficient Special Issue: Reinventing *Your* Business Model

Hey there, Coefficients!One of my mentors once told me, "Little hinges swing big doors." In other words, small actions can have enormous results. Today's issue is all about reinventing how your work and life fit together, inspired by the perspectives I've used for 15+ years designing elegant ecosyst
3 min read
Jul 05

πŸš€ Coefficient Catalyzer Pro, Issue #29: Protecting Your Energy in Chaos and Uncertainty

Hey there, Coefficients!One of my favorite tools to gauge how much energy someone has for any particular activity is the Kolbe A.It helped me realize that some people get energized in times of chaos, while others rapidly get depleted. No matter where you are on this continuum, today's issue will hel
4 min read
Jul 01

Ridiculously Efficient Coefficient Catalyzer, Issue #29: Being the Eye of the Storm

In this issue, I'll share strategies I use to regulate my nervous system during those stormy periods so that I can focus on what's most urgent and important right now.
4 min read
Jun 22

πŸš€ Coefficient Catalyzer Pro, Issue #27: How We (Info) Diet As a Family

Hey there, Coefficients!In my last issue, I shared a powerful strategy to reduce the "noise" in your life: an information diet.Here's how we do this as a family, roughly every three months.Marissa πŸ’ƒπŸ½P.S. THANK YOU for subscribing to the Pro edition of the newsletter. Writing these issues for
3 min read
Jun 16

Ridiculously Efficient Coefficient Catalyzer, Issue #28: Tips for an Information Diet

This is one of my favorite personal strategies to give my nervous system a rest from everyday adulting and stressful news cycles.
3 min read
Jun 03

πŸš€ Coefficient Catalyzer Pro, Issue #27: Is _____ Worth My Focus?

Hey there, Coefficients!What a wild time in history to be in the business of optimization.We have access to so many time-saving tools, practices, mental models, and scripts -- and yet, as a species, we're still working harder than ever.What do you stop doing when the world tells you everything is ur
4 min read
May 25

Ridiculously Efficient Special Issue: DAOs, Web3, and NFTs (Oh My!)

Hey there, Coefficients! I tend to get quiet when I'm in real-time reinvention mode, as I am now. Have you been curious about DAOs, NFTs, and the world of Web3 / Web 3.0? If so, this special issue is for you. (And if you're not, rest assured that in my next issue, we'll return to the usual topics.)M
6 min read
May 14

Ridiculously Efficient Coefficient Catalyzer, Issue #27: Protecting & Maximizing Our Time

The decisions we make about our time have an enormous impact on our quality of life.
5 min read
May 11

πŸš€ Coefficient Catalyzer Pro, Issue #26: Discover, Optimize, Experiment

Hey there, Coefficients!The exercises and activities I shared in our last issue build on a theme I’ve been exploring since I began researching productivity and human potential in 2008.In that time, I've learned that the most efficient, effective way for me to maximize the impact and fulfillment in m
3 min read
Apr 22

Ridiculously Efficient Coefficient Catalyzer, Issue #26: Finding Your "Flavor" of Productivity

A bold yet simple question: how can you optimize this? Try these exercises and see if you can uncover your unique "flavor" of productivity.
6 min read
Apr 18

πŸš€ Coefficient Catalyzer Pro, Issue #25: My Workday Shutdown Process

Hey there, Coefficients!I’ve worked remotely since 2008, primarily from home. That’s a lot of time to experiment with ways to transition from β€œwork mode” to β€œdowntime mode.” In this issue, I’ll share how I end the day and reset my nervous system so I’m ready to be present with my husband and son. Ma
3 min read
Apr 15

Ridiculously Efficient Coefficient Catalyzer, Issue #25: Decompressing After Work

A framework you can start using today to perform an end-of-day retrospective and prepare yourself to reintegrate into your family rhythm.
4 min read