The Real Cost of Saying Yes: Why Subtraction Creates More Than Addition Ever Will
Every yes carries an invisible no. Learn why strategic subtraction creates more capacity than adding more strategies, hacks, and tools.
At a Crossroads?
AI and remote work just opened a 5-year window to redesign your work life from first principles. Most experienced professionals are too busy grinding to see it passing them by.
I help successful consultants, contractors, and corporate professionals build lifestyle-first businesses that generate serious income on your terms before this window closes.
Since November 2022, I've personally coached 500+ professionals through this exact transition while co-founding CTOx and working a 3.5-day workweek for 3 years running.
The business models exist. The technology is here. The market is ready. The only variable is: how fast can you adapt?
Subscribe for weekly actionable insights:
Trusted By
Marissa is a force multiplier. She has coached and taught me so many skills throughout the past 10 years to increase my productivity, expand my perspective, and sharpen my strengths and priorities as a founder and a mom. She has turbocharged TFF and our entrepreneurs, and is an ally for anyone wanting to make a dent in the universe.
Christine Gould, 2x Founder & Author
I've worked with Marissa for over a decade. The quality of my life, my work, my businesses, creative endeavors, and my relationships with those I care about most have improved significantly as a direct result of her advice. If you have a chance to work with and know this gem of a human, take it. Your life, career, and soul will be glad you did.
Ryan Rhoades, Creative Director & Author
Marissa exemplifies ridiculously efficient leadership, unmatched communication prowess, and a relentless focus on living a balanced lifestyle. She is an excellent teacher, coach and mentor who helped me dramatically improve my writing, management, client relation, and creative process skills and systems. I'm extremely grateful.
Maxwell Goldberg, Chief of Staff & Podcaster
Marissa is the epitome of what it means to be ridiculously efficient. Since Day 1 I was impressed with Marissa's innate ability to tell meaningful stories, help people see a bigger future for themselves, and create actionable strategies to help people get there. I now save at least an hour every week just by adopting one scheduling technique.
Sydney Fulkerson, Investor & Founder
Start here: Essential Reading
Building Business Around Life (Not Life Around Business)
I was pumping breastmilk on an all-day strategy session. That's when everything changed. Stop fitting life into work's leftovers. Here's how I did it.
When You've Outgrown the Container: Why Growth Means Letting Go
Sometimes the container that got you here is holding you back. You know the feeling. A situation that used to energize you now leaves you drained.
Energy Audit vs Time Management: Why Your Calendar Is Lying to You
Time management assumes you're a machine. Energy auditing recognizes you're human.
The Vision-Execution Gap: Why Your Body Knows Before Your Mind Does
Your body has been trying to tell you for months that something fundamental isn't working.
Body Wisdom as Business Data: Your Sophisticated Early Warning System
Your body has been sending you memos for months. What if they're actually sophisticated business intelligence you've been trained to ignore?
I Stopped Waiting to Feel Ready—Here’s What Happened Next (Six Habits to Become Your Future Self)
A year ago, I was sitting in the messy middle. Not at rock bottom, not thriving. I could see the
Reinventing Your Leadership Path: Outgrowing the Role You Once Loved
There’s a quiet revolution happening among senior tech leaders—and if you’re reading this, there’s a good
Latest Insights
Apr 15
What If Your Limitations Are Actually Invitations?
Discover how limitations can spark smarter spaces, better focus, and more meaningful productivity—without a total overhaul.
4 min read
Apr 09
The Hidden Cost of Standardization: Why One-Size-Fits-All is Draining Your Time, Energy, and Creativity
It was the summer of 2015. I stood in my kitchen during a break from demolition and couldn't
3 min read
Apr 01
Building Through the Uncertainty: How Temporary Solutions Lead to Lasting Breakthroughs
In early 2015, I felt like the walls were closing in.
We had just (very unexpectedly) packed up our entire
4 min read
Mar 31
Supercharge Your Productivity with AI: Unlock Success Through a Tailored, Goal-Aligned Strategy
Discover how a tailored, goal-oriented AI strategy can unlock sky-high productivity and accelerate your mission-driven success.
4 min read
Mar 25
Saying Yes Before You Know How: Navigating Uncertainty in Big Life Decisions
Big decisions don’t come with a guidebook. Here’s how I navigated uncertainty, trusted my intuition, and embraced change after inheriting my childhood home.
4 min read
Mar 13
The Future of Work: Will AI Free Us or Trap Us in Endless Overwork?
AI Was Supposed to Reduce the 40-Hour Workweek. So Why Are Tech Leaders Now Saying 60 Hours Is the Minimum?
3 min read
Mar 12
How to Improve Business Efficiency Without Working Harder (And Finally Build a Work-Life Rhythm That Fuels You)
Optimize Your Business Without Adding More to Your Plate
Back-to-back meetings, endless to-do lists, and manual tasks are draining your time. Learn how to streamline your work, automate what slows you down, and create a work-life rhythm that actually lasts.
3 min read
Mar 04
Gordon Ramsay’s Daily Routine: Lessons for Leaders Who Refuse to Burn Out
During a recent Reddit AMA, readers got a peek inside the Gordon Ramsay daily routine.
3 min read
Feb 25
How to Work Faster Without Burnout: The Energy-Optimized Productivity System
How to Work Faster Without Burning Out: The Energy-Optimized Workday
We’ve all been told to “work smarter, not harder.
3 min read
Dec 09
Stop Letting Distractions Steal Your Day: A Leader's Guide to Laser Focus Strategies
👩🏽‍💻🛠️ I hope you enjoy this article! If you're ready to streamline your team's efficiency and optimize
3 min read
Dec 06
AI Tool Review: How to Generate Content with AI Tools and Streamline Your LinkedIn Content Strategy with Scripe AI
Let's be honest – creating consistent, high-quality content for LinkedIn can feel like having a second job.Â
Just when
4 min read
Nov 25
Strategies for Achieving Work Life Balance: Balancing Ambition and Family in a Tech-Enabled World
👩🏽‍💻🛠️ I hope you enjoy this article! If you're ready to streamline your team's efficiency and optimize
5 min read