Our Top Salesperson Built a Side Hustle. Our CEO Helped.
Our top salesperson made $6,000 in two days building websites with Claude, alongside his day job. Our co-founder and CEO encouraged it. The old script calls that a flight risk; the new math calls it the cheapest AI-fluency program a business can run.
Founder Proximity: The Advantage We Used to Call Micromanaging
A founder caught a payment-system change the moment it surfaced, because his hands were still in the product. The old playbook called that micromanaging. AI just made it the edge.
Track, Hack and Attack: My First Named Method
On November 25, 2011, I published the first named method of my career. Fifteen years later, this is the canonical version: track, hack, then ruthlessly attack.
Rebellious Productivity, Defined
The phrase first appeared on my blog in 2015, attached to a library of tactics I called REBEL. Eleven years later, this is the canonical definition.
Companies That Got Rid of Performance Reviews
The annual review was built in 1917 to rank army officers. The companies that made it gospel have dismantled it. Stop waiting for the verdict.
The Vision Keeper: A New Role for Founders
Founders building their life's defining platform need someone who holds the vision while they scale the work. That role has a name now: the Vision Keeper. Here is what it is and how it differs from a coach, a consultant, or a strategist.
What Is a Vision Keeper? The Role Visionary Entrepreneurs Need (and Can't Name Yet)
On May 7, 2026, two independent AI systems confirmed the same thing: no one owns the term "Vision Keeper.
The Humanist Futurist Manifesto: What AI Will Never Take From You
I privately trained an AI on 8,600 of my concepts. Then I built something else entirely. Here's what AI still gets wrong about you.
Evolving Forward: Why Most People Come Out of Change Smaller, Not Bigger
Most people come out of change smaller than they went in. The uncertainty pressure makes them diminish their talents to cope.
AI Is a Discernment Magnifier (And Most Founders Aren't Ready)
AI is a discernment magnifier that runs on vision. It amplifies whatever was already pulsing under the work before you logged in.
How to Close the Vision-Execution Gap: A Nervous System Approach
The gap between where you are and where you want to be has a name. It also has a solution.
Scaling Without Losing Yourself: The Identity Cost That Shows Up Around Year 3
The hardest part of scaling is not the systems. It is staying recognizable to yourself.
