AI Ads: Microsoft Bing to Introduce AI-Powered Advertising Tool in 2023
Microsoft Bing announced an upcoming AI-powered advertising tool that will leverage machine learning to optimize ad targeting and delivery.
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People Are Leaving Social Media Due to Privacy Concerns
It's not surprising that recent online privacy issues are leading people to leave their social media profiles behind. What is surprising, however, is that 40% of people surveyed by public relations firm Edelman have deactivated at least one social media account in the last year. “We learned that...
Ridiculously Efficient Gift Guide: Photo Lighting to Illuminate Your Brand
The quality of the cameras on cell phones are good enough to capture high resolution imagery for the size of a billboard. Apple's ad campaign proves just that. Apple also launched their own Instagram account featuring photos taken with iPhones. However, the lighting in your photos and video...
4 Ways Freelancers Can Compete in a Crowded Market
Freelancing, especially in the editorial world, is as competitive as ever. What factors differentiate successful full-timers from the rest? * Irresistible branding. It's true that companies aren't people. But the very nature of freelancing forces people to think like businesses. Your job title and website tagline are...
Want to Maximize Email Responses? Use These Words in Your Subject Line [INFOGRAPHIC]
Baydin, the team behind the Boomerang email plugin, released an infographic that sheds light on the best words to use if you want to maximize email responses. Surprisingly, both positive ("demo," "opportunity," "connect") and negative ("cancellation," "payments") words proved to...
Marketing Via Blogging & Social Media [INFOGRAPHIC]
This Credit Loan infographic on marketing via blogging and social media indicates that the onslaught of Web-driven promotion and engagement is far from over. By 2012, 43 percent of U.S. companies will be blogging -- that's up from just 16 percent in 2007. Other fun stats on...