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Marissa Brassfield, productivity expert and business coach

Get ridiculously efficient. Then build a life worth the time it frees.

AI and remote work handed experienced professionals something rare: room to redesign how they work from first principles. The efficiency is the easy part. The real work is what you do with the room it opens, and whether the life on the other side is genuinely yours.

Since 2022 I've coached 500+ leaders, entrepreneurs, and executives through that crossing, while co-founding CTOx and holding a 3.5-day workweek for 3+ years. The systems work. The deeper question is who you become when you stop grinding and start choosing.

Subscribe to The Simplicity Protocol: one small move every Tuesday.

Trusted By

Marissa is a force multiplier. She has coached and taught me so many skills throughout the past 10 years to increase my productivity, expand my perspective, and sharpen my strengths and priorities as a founder and a mom. She has turbocharged TFF and our entrepreneurs, and is an ally for anyone wanting to make a dent in the universe.

Christine Gould, 2x Founder & Author

I've worked with Marissa for over a decade. The quality of my life, my work, my businesses, creative endeavors, and my relationships with those I care about most have improved significantly as a direct result of her advice. If you have a chance to work with and know this gem of a human, take it. Your life, career, and soul will be glad you did.

Ryan Rhoades, Creative Director & Author

Marissa exemplifies ridiculously efficient leadership, unmatched communication prowess, and a relentless focus on living a balanced lifestyle. She is an excellent teacher, coach and mentor who helped me dramatically improve my writing, management, client relation, and creative process skills and systems. I'm extremely grateful.

Maxwell Goldberg, Chief of Staff & Podcaster

Marissa is the epitome of what it means to be ridiculously efficient. Since Day 1 I was impressed with Marissa's innate ability to tell meaningful stories, help people see a bigger future for themselves, and create actionable strategies to help people get there. I now save at least an hour every week just by adopting one scheduling technique.

Sydney Fulkerson, Investor & Founder

Start here: Essential Reading

The Real Cost of Saying Yes: Why Subtraction Creates More Than Addition Ever Will

The Real Cost of Saying Yes: Why Subtraction Creates More Than Addition Ever Will

Every yes carries an invisible no. The pillar guide to strategic elimination: the resentment audit, the honor test, and what multiplication by subtraction makes room for.
Building Business Around Life (Not Life Around Business)

Building Business Around Life (Not Life Around Business)

I was pumping breastmilk on an all-day strategy session. That's when everything changed. Stop fitting life into work's leftovers. Here's how I did it.
When You've Outgrown the Container: Why Growth Means Letting Go

When You've Outgrown the Container: Why Growth Means Letting Go

Sometimes the container that got you here is holding you back. You know the feeling. A situation that used to energize you now leaves you drained.
Energy Audit vs Time Management: Why Your Calendar Is Lying to You

Energy Audit vs Time Management: Why Your Calendar Is Lying to You

Time management assumes you're a machine. Energy auditing recognizes you're human.
The Vision-Execution Gap: Why Your Body Knows Before Your Mind Does

The Vision-Execution Gap: Why Your Body Knows Before Your Mind Does

Your body has been trying to tell you for months that something fundamental isn't working.
Body Wisdom as Business Data: Your Sophisticated Early Warning System

Body Wisdom as Business Data: Your Sophisticated Early Warning System

Your body has been sending you memos for months. What if they're actually sophisticated business intelligence you've been trained to ignore?
I Stopped Waiting to Feel Ready—Here’s What Happened Next (Six Habits to Become Your Future Self)

I Stopped Waiting to Feel Ready—Here’s What Happened Next (Six Habits to Become Your Future Self)

Six habits that helped me embody my next-level self and close the gap between clarity and action.
Reinventing Your Leadership Path: Outgrowing the Role You Once Loved

Reinventing Your Leadership Path: Outgrowing the Role You Once Loved

Feeling boxed in as a senior leader? This is your sign to evolve, not escape. Reinvent your path on your own terms.

Latest Insights

Dec 02

Four hospital stays. One pattern.

It’s time we call it what it is.
2 min read
Nov 28

A lightning bolt of insight

One small step today could change everything.
1 min read
Nov 18

How to catch misalignment before it costs you trust

The signals your team isn’t trained to hear
1 min read
Nov 04

Overthinkers, this one’s for you.

How to find peace instead of permission
1 min read
Oct 31

Imagine making decisions only when your brain is at its sharpest

an un-sexy way to redesign your day
1 min read
Oct 28

Dan Martell and Gary Vee are both wrong

A truth that’s both liberating and terrifying.
2 min read
Oct 24

When something feels off…

and you can’t explain why
1 min read
Sep 18

Leading from Fear: How It’s Holding You Back & What to Do About It

Fear-based leadership hijacks decision-making. Learn how it holds you back and what to do about it.
4 min read
Sep 17

Plot Twist: You Just Stumbled Into Something Better

You found this page for a reason. Career transitions, leadership evolution, and building a life that fits who you're becoming.
1 min read
Aug 26

5 Ways to Get More Energy as an Entrepreneur and High Performer

5 ways entrepreneurs and high performers can restore energy by eliminating drains, realigning rhythms, and protecting what matters.
2 min read
Jul 29

10 Daily Habits I Avoid to Run a Sustainable 6-Figure Business

Ditch viral routines. Build systems that match your energy, values, and vision with clarity, not burnout.
4 min read
Jul 22

How Control Culture Kills Innovation (and What Strong Leaders Do Instead)

Control culture stifles the innovation you need most. What strong leaders do instead to build trust and creative momentum.
3 min read

Stop Adding. Start Subtracting.

The world keeps accelerating. The Simplicity Protocol helps ambitious professionals do less to achieve more through weekly elimination strategies you can implement in 20 minutes or less.

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