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Marissa Brassfield, productivity expert and business coach

Get ridiculously efficient. Then build a life worth the time it frees.

AI and remote work handed experienced professionals something rare: room to redesign how they work from first principles. The efficiency is the easy part. The real work is what you do with the room it opens, and whether the life on the other side is genuinely yours.

Since 2022 I've coached 500+ leaders, entrepreneurs, and executives through that crossing, while co-founding CTOx and holding a 3.5-day workweek for 3+ years. The systems work. The deeper question is who you become when you stop grinding and start choosing.

Subscribe to The Simplicity Protocol: one small move every Tuesday.

Trusted By

Marissa is a force multiplier. She has coached and taught me so many skills throughout the past 10 years to increase my productivity, expand my perspective, and sharpen my strengths and priorities as a founder and a mom. She has turbocharged TFF and our entrepreneurs, and is an ally for anyone wanting to make a dent in the universe.

Christine Gould, 2x Founder & Author

I've worked with Marissa for over a decade. The quality of my life, my work, my businesses, creative endeavors, and my relationships with those I care about most have improved significantly as a direct result of her advice. If you have a chance to work with and know this gem of a human, take it. Your life, career, and soul will be glad you did.

Ryan Rhoades, Creative Director & Author

Marissa exemplifies ridiculously efficient leadership, unmatched communication prowess, and a relentless focus on living a balanced lifestyle. She is an excellent teacher, coach and mentor who helped me dramatically improve my writing, management, client relation, and creative process skills and systems. I'm extremely grateful.

Maxwell Goldberg, Chief of Staff & Podcaster

Marissa is the epitome of what it means to be ridiculously efficient. Since Day 1 I was impressed with Marissa's innate ability to tell meaningful stories, help people see a bigger future for themselves, and create actionable strategies to help people get there. I now save at least an hour every week just by adopting one scheduling technique.

Sydney Fulkerson, Investor & Founder

Start here: Essential Reading

The Real Cost of Saying Yes: Why Subtraction Creates More Than Addition Ever Will

The Real Cost of Saying Yes: Why Subtraction Creates More Than Addition Ever Will

Every yes carries an invisible no. The pillar guide to strategic elimination: the resentment audit, the honor test, and what multiplication by subtraction makes room for.
Building Business Around Life (Not Life Around Business)

Building Business Around Life (Not Life Around Business)

I was pumping breastmilk on an all-day strategy session. That's when everything changed. Stop fitting life into work's leftovers. Here's how I did it.
When You've Outgrown the Container: Why Growth Means Letting Go

When You've Outgrown the Container: Why Growth Means Letting Go

Sometimes the container that got you here is holding you back. You know the feeling. A situation that used to energize you now leaves you drained.
Energy Audit vs Time Management: Why Your Calendar Is Lying to You

Energy Audit vs Time Management: Why Your Calendar Is Lying to You

Time management assumes you're a machine. Energy auditing recognizes you're human.
The Vision-Execution Gap: Why Your Body Knows Before Your Mind Does

The Vision-Execution Gap: Why Your Body Knows Before Your Mind Does

Your body has been trying to tell you for months that something fundamental isn't working.
Body Wisdom as Business Data: Your Sophisticated Early Warning System

Body Wisdom as Business Data: Your Sophisticated Early Warning System

Your body has been sending you memos for months. What if they're actually sophisticated business intelligence you've been trained to ignore?
I Stopped Waiting to Feel Ready—Here’s What Happened Next (Six Habits to Become Your Future Self)

I Stopped Waiting to Feel Ready—Here’s What Happened Next (Six Habits to Become Your Future Self)

Six habits that helped me embody my next-level self and close the gap between clarity and action.
Reinventing Your Leadership Path: Outgrowing the Role You Once Loved

Reinventing Your Leadership Path: Outgrowing the Role You Once Loved

Feeling boxed in as a senior leader? This is your sign to evolve, not escape. Reinvent your path on your own terms.

Latest Insights

Jul 15

How to Write Smarter: What to Automate, What to Own, and How to Save Hours Each Week

What to automate, what to own, and how to save hours each week by writing with AI without losing your voice.
3 min read
Jul 08

The Power of a Strategic No: How Saying Yes Less Creates More Freedom, Focus, and Alignment

Saying yes less creates more freedom, focus, and alignment. How strategic refusal transforms your leadership.
5 min read
Jul 01

I Stopped Waiting to Feel Ready—Here’s What Happened Next (Six Habits to Become Your Future Self)

Six habits that helped me embody my next-level self and close the gap between clarity and action.
4 min read
Jun 17

Align Your Actions With What Matters Most: How to Use Sam Horn’s Matrix to Master Your Time and Energy

Use Sam Horn's matrix to master your time and energy by aligning your actions with what matters most.
4 min read
Jun 13

How to Organize Your Day by Energy, Not Time

Stop managing your time like a robot. Discover how energy-based planning helps you work smarter, not harder.
4 min read
Jun 03

How I Turned 3 Months of Work Into 2 Days: AI Prompting for High-Leverage Productivity

How AI prompting cut 3 months of work into 2 days. High-leverage productivity strategies for ambitious professionals.
4 min read
Jun 01

How to Thrive (Not Just Survive) in an AI-Driven World: Navigating Burnout, Overwhelm, and the Future of Work

In this article, we share strategies for embracing the AI revolution and overcoming the challenges it presents.
4 min read
May 28

Burnout, Overwork, and the New Leadership Model: How to Design a Life (and Career) You Don’t Need to Escape From

Burnout isn't a time issue. It's a life design issue. How to gain energy, clarity, and build a career you don't need to escape.
3 min read
May 22

The HALT Method: Work-Life Balance for Busy Professionals and Working Parents

Busy and burned out? The HALT method helps high performers reset energy, restore balance, and lead from wholeness.
10 min read
May 20

AI and Authentic Leadership: Why Thoughtless Content Fails

Thoughtless AI content fails. How to use AI writing tools while maintaining authentic leadership and genuine voice.
3 min read
May 11

Reinventing Your Leadership Path: Outgrowing the Role You Once Loved

Feeling boxed in as a senior leader? This is your sign to evolve, not escape. Reinvent your path on your own terms.
4 min read
May 06

AI isn’t replacing you. It’s freeing you to be more human.

AI isn't replacing you. It's freeing you to be more human. How to leverage AI while staying grounded in what matters.
3 min read

Stop Adding. Start Subtracting.

The world keeps accelerating. The Simplicity Protocol helps ambitious professionals do less to achieve more through weekly elimination strategies you can implement in 20 minutes or less.

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