This morning, Google and Alphabet CEO Sundar Pichai published a blog post announcing Google Bard, a conversational AI service powered by Google's Language Model for Dialogue Applications (LaMDA) that also ties into Google Search.
What this means to me:
- Contextual search is coming: Google Bard mixes AI with Google Search, and Microsoft has already announced plans to incorporate ChatGPT into Bing. The way we find information on the Internet is about to change. I've been using You.com and Andi to practice the semantic changes needed to generate useful results without traditional search keyphrases. How will this affect SEO? How can you proactively adapt your demand generation and top-of-funnel strategy?
- Cautious optimism in a competitive landscape: Google's knowledge base and historical AI innovation give it an edge in conversational AI. The product experience will still need to be remarkable, and remarkably better than ChatGPT (at least 10x better, which can happen if Google can nail factual results). And the startups trying to reinvent search with conversational AI will need to double down on their differentiators before Google and Bing steamroll them. If Bard can generate accurately sourced results, how will your research workflows change?
- New digital literacy skills: Prompt engineering is a real skill – and those who master this implicit knowledge have a true edge when using conversational AI. What other emerging skills will my team, clients, and audience need as AI continues to develop?
Here's ChatGPT's summary of the Bard announcement I linked above:
- Sundar Pichai, CEO of Google, highlights the importance of AI as a profound technology that helps unlock potential for people, businesses and communities.
- Google has been investing in AI for the past six years and has been advancing the state of the art in AI.
- Google is releasing an experimental conversational AI service, Bard, which is powered by the Language Model for Dialogue Applications (LaMDA).
- Bard combines the world's knowledge with the power, intelligence, and creativity of Google's large language models.
- Google is working to bring the latest AI advancements into its products starting with Search, making it easier for people to get to the heart of what they're looking for and synthesize complex information into easy-to-digest formats.
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