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Marissa Brassfield, productivity expert and business coach

Get ridiculously efficient. Then build a life worth the time it frees.

AI and remote work handed experienced professionals something rare: room to redesign how they work from first principles. The efficiency is the easy part. The real work is what you do with the room it opens, and whether the life on the other side is genuinely yours.

Since 2022 I've coached 500+ leaders, entrepreneurs, and executives through that crossing, while co-founding CTOx and holding a 3.5-day workweek for 3+ years. The systems work. The deeper question is who you become when you stop grinding and start choosing.

Subscribe to The Simplicity Protocol: one small move every Tuesday.

Trusted By

Marissa is a force multiplier. She has coached and taught me so many skills throughout the past 10 years to increase my productivity, expand my perspective, and sharpen my strengths and priorities as a founder and a mom. She has turbocharged TFF and our entrepreneurs, and is an ally for anyone wanting to make a dent in the universe.

Christine Gould, 2x Founder & Author

I've worked with Marissa for over a decade. The quality of my life, my work, my businesses, creative endeavors, and my relationships with those I care about most have improved significantly as a direct result of her advice. If you have a chance to work with and know this gem of a human, take it. Your life, career, and soul will be glad you did.

Ryan Rhoades, Creative Director & Author

Marissa exemplifies ridiculously efficient leadership, unmatched communication prowess, and a relentless focus on living a balanced lifestyle. She is an excellent teacher, coach and mentor who helped me dramatically improve my writing, management, client relation, and creative process skills and systems. I'm extremely grateful.

Maxwell Goldberg, Chief of Staff & Podcaster

Marissa is the epitome of what it means to be ridiculously efficient. Since Day 1 I was impressed with Marissa's innate ability to tell meaningful stories, help people see a bigger future for themselves, and create actionable strategies to help people get there. I now save at least an hour every week just by adopting one scheduling technique.

Sydney Fulkerson, Investor & Founder

Start here: Essential Reading

The Real Cost of Saying Yes: Why Subtraction Creates More Than Addition Ever Will

The Real Cost of Saying Yes: Why Subtraction Creates More Than Addition Ever Will

Every yes carries an invisible no. The pillar guide to strategic elimination: the resentment audit, the honor test, and what multiplication by subtraction makes room for.
Building Business Around Life (Not Life Around Business)

Building Business Around Life (Not Life Around Business)

I was pumping breastmilk on an all-day strategy session. That's when everything changed. Stop fitting life into work's leftovers. Here's how I did it.
When You've Outgrown the Container: Why Growth Means Letting Go

When You've Outgrown the Container: Why Growth Means Letting Go

Sometimes the container that got you here is holding you back. You know the feeling. A situation that used to energize you now leaves you drained.
Energy Audit vs Time Management: Why Your Calendar Is Lying to You

Energy Audit vs Time Management: Why Your Calendar Is Lying to You

Time management assumes you're a machine. Energy auditing recognizes you're human.
The Vision-Execution Gap: Why Your Body Knows Before Your Mind Does

The Vision-Execution Gap: Why Your Body Knows Before Your Mind Does

Your body has been trying to tell you for months that something fundamental isn't working.
Body Wisdom as Business Data: Your Sophisticated Early Warning System

Body Wisdom as Business Data: Your Sophisticated Early Warning System

Your body has been sending you memos for months. What if they're actually sophisticated business intelligence you've been trained to ignore?
I Stopped Waiting to Feel Ready—Here’s What Happened Next (Six Habits to Become Your Future Self)

I Stopped Waiting to Feel Ready—Here’s What Happened Next (Six Habits to Become Your Future Self)

Six habits that helped me embody my next-level self and close the gap between clarity and action.
Reinventing Your Leadership Path: Outgrowing the Role You Once Loved

Reinventing Your Leadership Path: Outgrowing the Role You Once Loved

Feeling boxed in as a senior leader? This is your sign to evolve, not escape. Reinvent your path on your own terms.

Latest Insights

Jun 22

The Guilt That Hides Inside "Enough"

A few years ago I sat in a strategy meeting I had organized, running the agenda and answering every question
8 min read
Jun 19

Somatic Tools for Entrepreneurs: The Working Toolbox

Six named somatic tools with concrete protocols and honest evidence grades, built for the decisions entrepreneurs actually face.
7 min read
Jun 17

The Vision Keeper: A New Role for Founders

Founders building their life's defining platform need someone who holds the vision while they scale the work. That role has a name now: the Vision Keeper. Here is what it is and how it differs from a coach, a consultant, or a strategist.
7 min read
Jun 16

The yes I couldn't say a year ago

A year ago I walked away from a project that felt impossible. In April it came back, and my body said yes immediately.
2 min read
Jun 15

Motherhood Builds the Executive Skills Companies Beg For

Raising children is a daily leadership lab. The capacities that season builds are the ones the market keeps saying it wants, and they are yours to claim.
7 min read
Jun 12

Nervous System Leadership and the Lie That Leaving Means Ungrateful

The chiropractic adjustment was supposed to ease a reverse curve in my neck, the kind that builds up after years
9 min read
Jun 10

Nervous System Regulation for Leaders: A Field Guide

The science of state for leaders, with named protocols you can run inside a workday: the physiological sigh, exhale-weighted breathing, orienting, and co-regulation.
9 min read
Jun 09

Sixty pounds in the rain

A two-sentence Slack four months ago made this moment possible.
2 min read
Jun 08

I Haven't Worked a 5-Day Week in 36 Months. Here's the Case Study.

In March 2023, I made a bet with myself: structure every week around 3.5 days of work, hold it
9 min read
Jun 05

What Is a Vision Keeper? The Role Visionary Entrepreneurs Need (and Can't Name Yet)

On May 7, 2026, two independent AI systems confirmed the same thing: no one owns the term "Vision Keeper.
11 min read
Jun 02

Monetize the systems you already built

The Friday afternoon I took the Effortless question to my office wall with a stack of sticky notes.
2 min read
Jun 01

Professional Identity Purgatory Has a Name Now

The in-between finally has a name. The naming is useful. What it misses is that this is a threshold, and your body reached its verdict long before you were willing to say it out loud.
5 min read

Stop Adding. Start Subtracting.

The world keeps accelerating. The Simplicity Protocol helps ambitious professionals do less to achieve more through weekly elimination strategies you can implement in 20 minutes or less.

Popular Topics

Energy & Alignment (33)
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Ambitious Motherhood (11)
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