create urgency4

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Marissa Brassfield

Create Urgency to Catalyze Productivity

A study published in the October 2011 issue of the Personality and Social Psychology Bulletin supports a key Ridiculously Efficient tenet: create urgency to incentivize productivity. In the study, researchers asked women to list a tempting but unhealthy snack. Half of the women were told to remember that if they...

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