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Each and every one of us have our own definition of what company culture is, and how it should be conveyed. However, most of us don't realize how important company culture has become in today's businesses. In their new book titled Rise of the DEO: Leadership by Design, Maria Giudice and Christopher Ireland explain the importance of the DEO (Design Executive Officer) in the work place.

For most organizations, company culture is dictated in the company handbook. Oh that's right, you haven't looked at the company handbook since the day it was given to you. Instead, most employees learn from their co-workers. Company culture is a blend of beliefs and practices that are shared by the employees of an organization and are meant to unite stakeholders and promote the mission of the company. Often times, organizations don't even know what their company culture is, let alone put an effort into molding and shaping this culture.

To take your organization to the next level, it is essential to create a strong company culture. Take time to revise your companies mission statement, and make sure it points your organization in a stable and beneficial direction. This mission statement should provide the roots for your company's culture, and serve as a light at the end of the tunnel for employees. By uniting employees and in turn raising morale throughout an organization, a vibrant company culture is a ray of hope for potential customers.

By creating and implementing a strong company culture, you can boost productivity within your organization. Employees who have aligned interests and goals are more likely to put forth maximum effort than those employees who are lost in the fog of company uncertainty. Work to establish this company culture and you will undoubtedly see improvement in all facets of your organization.

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