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Marissa Brassfield

4 Revolutionary Company Email Policies

I'll preface this post with an acknowledgement that email is here to stay. That said, we don't have to treat our stream of outgoing messages like a firehose. The following companies have adopted compelling approaches to slow the flow of email. Consider these when crafting your...

The Anatomy of a Pre-Drafted Email

I'm fairly effusive and passionate about pre-drafting email. But what's the specific anatomy of a pre-drafted piece? In this article, I'll break down my thinking process, step by step. [rebel] Step 1: Why I'll kick off the email with a tweet-length contextual...

When to Pre-Draft Emails

I'll be the first to admit it: I'm absolutely obsessed with pre-drafting emails. I first learned this technique from Peter while we were organizing the pilot version of what would become Abundance 360. [rebel] I was waiting to hear back from a designer, and I'...

How I Use Boomerang for Gmail

Boomerang for Gmail is one of my very favorite productivity tools, and one of the few digital services I use all day, every day. Here's how I use it to automate my email effectiveness. I use Boomerang for three primary reasons: to follow up on email I'...

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