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Marissa Brassfield

5 Social Media Strategy Must-Reads

Today's must-reads zero in on the top issues and ideas in social media strategy. Social media has played an increasingly large role in business, whether it's used by a startup for publicity or a major corporation for customer service. Stay tuned as we focus on social media all week long...

Marissa Brassfield

Ridiculously Efficient Social Media Workflow

I've tried out dozens of social media tools over the years, but the following apps and services have withstood the test of time and are part of the Ridiculously Efficient social media workflow. Social Media Tools * Timely: Timely automatically publishes tweets from a queue based on when your followers are...

Marissa Brassfield

Semi-Automated Social Media: Timely by Demandforce

Timely by Demandforce is a free bookmarklet that lets you queue a Twitter or Facebook update for later. Unlike similar features offered by Buffer, HootSuite and TweetDeck, which force you to specify exact times for these updates to be published, Timely automatically publishes updates from your queue based on when...

Marissa Brassfield

Social Media Engagement Doesn't Grow Reach [INFOGRAPHIC]

You might think that blog comments, likes and Facebook comments are boosting your traffic and backlinks, but according to this HubSpot infographic, social media engagement doesn't grow reach. HubSpot found that blog comments don't lead to more pageviews or more links, and that Twitter accounts with over 1 million followers...

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